Banner Advertising
If you have an interesting web site with better than average visits — then you may be able to earn revenue by selling banners linking to advertisers web sites. $1 a day per banner (an attractive price for easy sells), comes to $365 a year. 20 Advertisers and you're earning over $7000 a year from your site.
The most popular banner rotation application is called OpenX. It is a free to the public application. We use is on our sites, and the below are some of the banners from our advertisers.
Run the OpenX ad server on your own servers:
- Full access to the OpenX source code. Modify and distribute OpenX as needed
- Extend OpenX using the plug-in framework
Access higher-paying advertisers on the OpenX Market:
- One-click integration with OpenX Market gives you access to higher-paying advertisers
- Price ProtectionTM: Set a minimum price for your ad space so only ads that beat it get served
- Advertisers on the Market bid on your inventory in real-time, one impression at a time
Maximize your ad revenues:
- Configure eCPM optimization to automatically serve the best-paying direct and remnant campaigns when you oversell
- Employ multiple pricing models including CPM, CPC and CPA
- Detailed reports show you which banner and campaign was shown on each site, how many clicks and conversions and how much revenue you generated
Meet your advertisers’ needs:
- Leverage multiple targeting options including geography, time and custom variables
- Configure OpenX to serve certain rich media ads including video and interactive
- Apply frequency capping by visitor and by total ad views
- Provide your advertisers with a secure login for uploading creatives and viewing reports
Simplify your ad trafficking:
- Segment your site’s inventory into channels or zones – whichever suits the way you sell
- Set priorities and parameters for your campaigns and banners, and OpenX works out which creative to show to each visitor
All of that means that you can install it on your hosting account with an available database, create zones on your web sites for a banners of different sizes, advertiser accounts that your advertisers can log into ad view their stats (or have reports emailed to them), and campaigns of various banners for the advertiser. You have a lot of flexibility, but with that comes a lot of complexity. There are a lot of options to achieve this, from the do it yourself to the turnkey management of it it being handled for you.
